Capture the exact moment
they search for Spray Foam.
Facebook ads interrupt people while they scroll. Google Ads show up when someone is already searching "spray foam insulation near me." That's the difference between hoping someone's interested and knowing they are.
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Cost Per Lead
$55.00
Conversion Rate
18.2%
Cost Per Lead
$55.00
Conversion Rate
18.2%
Show up when they're
already buying.
There's a big difference between someone scrolling past your Facebook ad and someone who just opened a $400 energy bill and is Googling "spray foam insulation near me" at midnight. Google Ads is how you show up for the second person.
People scrolling Facebook who fat-finger your ad and never pick up the phone when you call back.
Your ad shows up the exact second someone types "spray foam insulation contractors near me." They already have a wallet open.
Pay Angi $150 for a name four other contractors are calling, then race them to the bottom on price.
They click your ad, land on your page, fill out your form. That lead is yours. Nobody else gets a copy.
Burning money on broad keywords like "insulation types" that pull DIYers and high-school kids writing papers.
We block the junk searches so every dollar goes toward people ready to hire a contractor, not people researching a science project.
Why we get better results.
We only work with spray foam contractors. We already know which keywords get you calls, what the clicks should cost, and how to beat the other contractors in your market.
We know which keywords pay
Someone searching "spray foam vs fiberglass" is reading. Someone searching "closed cell spray foam installer [city]" is hiring. Those are very different people, and we bid on them very differently.
Google Guaranteed setup
We get you running on Google's Local Service Ads. They sit above the regular ads, and you only pay when somebody actually calls or messages you. Less risk per click, leads that are already half-sold.
We track everything
Every call, every form fill, every chat. If a keyword isn't getting you jobs, we cut it. If one is printing money, we pour budget into it. That's the whole job.
A direct line to Google,
not a help-desk queue.
We're not just another agency running your ads. We're a certified Google Partner, which means we meet their performance bar and manage real ad budgets in home services. Practically, that gets us a Google rep on speed-dial, beta features before they're public, and account problems fixed in hours instead of weeks.
- Top 3% of agencies in ad performance
- Direct line to Google support tier
PARTNER
Think your Google Ads are wasting money?
We'll look at your account for free and show you exactly where the budget is going and where it should be going.
How we set up your campaigns
We don't flip on a Google Smart Campaign and call it a day. Here's how we actually build the account.
Research
We figure out which exact search phrases get spray foam contractors calls in your specific area. Then we build a long list of keywords to block ('DIY spray foam', 'spray foam kit', 'how does spray foam work') so your budget doesn't get spent on people who were never going to hire anyone.
Landing pages
We don't send ad traffic to your homepage and hope. Each ad points to a page matched to that exact search. Search 'crawl space insulation Dallas,' you land on a Dallas crawl space page. Conversion rates double or triple compared to homepage traffic.
Launch and tune
We launch the campaigns and watch them like a hawk for the first few weeks. Bids get adjusted daily so you're showing up at the top of the page without overpaying for clicks that wouldn't convert anyway.
Double down on winners
Once we know which keywords are actually getting you booked jobs (not just clicks, jobs), we kill the ones that aren't pulling and pour the budget into the ones that are. That's how cost per lead drops month after month.
Common questions
Straight answers about running Google Ads for a spray foam business.
Have a different question? Contact us.How much do I need to budget for Google Ads?
Plan on $2,000-$3,000/month in ad spend minimum. Spray foam keywords aren't cheap, and below that budget you can't capture enough searches to figure out what's working before the month ends.
How fast will I see results?
First leads usually come in within the first week. Google Ads is fast because you're showing up in front of people who are searching for spray foam right now, not people you're hoping to convince later.
Do you run Google Local Service Ads too?
Yes. Local Service Ads (LSAs) sit above the regular search ads with that Google Guaranteed badge homeowners trust, and you only pay when someone actually contacts you. We run them alongside the regular search campaigns.
What if the leads aren't closing?
We watch conversion data daily. If leads come in but they're not closing, we look at the targeting, the ad copy, the landing page, and the bidding. We also listen to recorded calls to make sure they're real buyers, not solar telemarketers and spam.
More services for spray foam contractors
Website Design for Spray Foam Contractors
Spray foam contractor websites that load fast, work on a phone, and have a quote form everywhere a homeowner might want to ask for one.
Lead Generation for Spray Foam Contractors
Stop buying shared HomeAdvisor leads four other contractors are also calling. Get exclusive spray foam leads delivered straight to your phone.
Facebook Ads for Spray Foam Contractors
Facebook and Instagram ads that put your work in front of actual homeowners in your service area, not random scrollers two states away.
Ready for a site that actually books jobs?
Free consultation. We'll show you exactly what we'd build for your shop and what it'd take to get the phone ringing again.