Stop boosting posts.
Start booking jobs.
Most contractors throw $500 at a boosted post, get likes from people three states away, then wonder why the phone isn't ringing. We run actual Facebook and Instagram campaigns that put your shop in front of local homeowners who actually need spray foam.
Likes don't pay the bills.
Vanity metrics don't pay your crew on Friday. What matters is how many quotes you're sending out and what each lead actually cost to land. Here's how we think about that.
Targeting everyone within 50 miles.
Targeting homeowners in specific zip codes, with older homes, in the right income bracket to afford spray foam.
Sending traffic to a generic homepage.
Sending them straight to a quote form or a landing page built to convert. Not your About page.
Hoping viewers will remember your name.
Following up automatically with people who visited your site but didn't call. They see your ads again until they're ready.
How we set up your campaigns.
We run two campaigns at once: one that pulls fresh leads, and one that follows up with the people who saw your ad but didn't call yet.
Direct lead ads
Homeowner sees your ad, taps it, fills out a quick form with name, phone, and a couple project details. All inside Facebook, never leaves the app. Easy for them, instant lead for you.
Follow-up retargeting
Someone visited your site and didn't call? They start seeing your before-and-after photos and customer reviews show up in their feed. Most homeowners need to see you 3 or 4 times before they pick up the phone.
Who we target.
We don't guess and we don't blast. Your budget only goes in front of people who actually own a home, live in your area, and can afford the job.
- Homeowners onlyWe filter out renters. If they can't make the call on their own house, we're not spending your money showing them ads.
- Right zip codesWe zero in on higher-income zips where homeowners can actually write a check for a $5K+ spray foam job without flinching.
- Home improvement interestPeople who are already poking around home renovation, energy savings, and insulation content online.
By the numbers
* Results vary by local market competition and specific service offerings.
Ready to get leads from Facebook that actually answer the phone?
We'll show you exactly what we'd run for your market. No commitments.
How we set things up
We handle the ads, the creative, and the targeting. You answer the phone and write the quotes.
Audience research
We figure out what your best customer actually looks like, then build custom audiences from that. Homeowners in the right zip codes, the right income brackets, the right ages of homes.
Creative development
We make ad creative that actually stops the scroll and write copy that sounds like a contractor talking, not a marketing agency reading from a script.
Campaign launch
We launch with multiple ad sets and several creative variations so the algorithm can quickly figure out what's pulling and ditch what isn't.
Optimize and report
We watch performance every day, adjust bids and targeting on the fly, and send you a monthly report you can read in five minutes without needing a translator.
Common questions
Straight answers about running Facebook and Instagram ads for a spray foam business.
Have a different question? Contact us.How much do I need to budget for Facebook Ads?
Plan on $1,500-$2,500/month in ad spend minimum. That's separate from the management fee. Below that and you can't generate enough data to actually figure out what's working before the month is over. We'll help you land on the right number for your market.
What types of ads do you actually run?
Mostly lead form ads (the form lives inside Facebook so people don't have to leave), traffic campaigns pointing at dedicated landing pages, retargeting ads for people who already visited your site, and some brand-awareness video for the top of the funnel. The exact mix depends on what you need.
Are you running Instagram too?
Yes. Facebook and Instagram run off the same ad platform. We launch on both because some of your customers live on Instagram now, especially the younger homeowners.
How do you target the right people?
Layered targeting: geographic (your service area only), homeowner status, age of their home, income, interest signals like home improvement and energy efficiency, plus lookalike audiences built from your past customers. Your ad doesn't show to renters two states away.
More services for spray foam contractors
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Google Ads for Spray Foam Contractors
Show up the moment a homeowner Googles spray foam insulation, without burning budget on tire-kickers and DIYers.
Ready for a site that actually books jobs?
Free consultation. We'll show you exactly what we'd build for your shop and what it'd take to get the phone ringing again.